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Browsing by Author Jasrai, Lokesh

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Showing results 1 to 7 of 7
Issue DateTitleAuthor(s)
2020Antecedents and consequences of E loyalty in context of apparel among female shoppers in PunjabNarula, Shabnam; Jasrai, Lokesh
2026Digital media initiatives for customer engagement: a study on handicraft and handloom sector of Jammu & KashmirBeri, Sakshi; Jasrai, Lokesh
2019-07-16Examine Consumer Innovativeness for Green Consumer Durables with Two-Way Factorial Design (Only Abstract)Jasrai, Lokesh; Kaur, Amanpreet; Kashyap, Suresh
2024The influence of e-wom on purchase intention through brand image and value cocreationBakshi, Isha; Jasrai, Lokesh
2026Relationship of consumer devotion with brand love and affective commitment in luxury fashion brandsRana, Ankur; Jasrai, Lokesh
2026Study on social media marketing and customer based brand equity for fashion apparel brandsSindhu, Jyoti; Jasrai, Lokesh
2025A study on sustainable agriculture practices in rice cultivation amongst the growers of PunjabBhiravi; Jasrai, Lokesh
Showing results 1 to 7 of 7