1. Lovely Professional University
  2. Ph.D Thesis
  3. Ph.D Thesis
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4971
Title: Analyze the relationship between humor types in advertisements and purchase intention
Authors: Kaur, Simranjeet
Jaggi, Shamily
Keywords: Commerce
Issue Date: 2023
Publisher: Lovely Professional University, Phagwara
URI: http://localhost:8080/xmlui/handle/123456789/4971
Appears in Collections:Ph.D Thesis

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